1. Greetings

Design Principles

2. Main Menu 

Design Principles

Key Takeaways:

  • Establish key functionalities (language choice)

  • Offer suggested common questions / FAQs

  • Two options: 

    • Structure menu separated by business units or key offerings​

    • Non-structured where customer is just told to 'ask a question'​​

​Example Messages:

  • I can speak many languages! Choose one !

  • Use of images / cards / carousels

3. Information

Design Principles

4. Default Fallback  

Design Principles

5. Agent Escalation

Design Principles

6. Gamification 

Design Principles

7. Fulfillment 

Design Principles

8. Goodbye

Design Principles

9. Rate Me  

Design Principles